Shandong Provincial Brand Building Promotion Association established; Jinan Zhiye becomes a member unit
Release Time:
2017-12-14
The Shandong Provincial Brand Building Promotion Association held a meeting today in Jinan. The meeting discussed and adopted the "Shandong Provincial Brand Building Promotion Association Articles of Association", and elected the first council and leadership of the Shandong Provincial Brand Building Promotion Association. Sun Pishu, chairman of Inspur Group, was elected as the first chairman. The Shandong Provincial Brand Building Promotion Association was approved by the Shandong Provincial Department of Civil Affairs and is overseen by the Provincial Quality Supervision Bureau. It was jointly initiated and established by 10 units, including Inspur Group Co., Ltd., Tsingtao Brewery Co., Ltd., and Weichai Power Co., Ltd. The establishment of the Provincial Brand Building Promotion Association has received strong support from the Provincial Development and Reform Commission, Provincial Economic and Information Commission, Provincial Department of Commerce, Provincial Department of Agriculture, Provincial Tourism Bureau, Provincial Department of Civil Affairs, and Provincial Administration for Industry and Commerce. It is another major measure to implement the Shandong Provincial Brand-Strong Province strategy following the provincial brand building conference in 2016. Jinan Zhiye, as the only representative unit in the Shandong Province law enforcement recorder industry, was invited to attend the meeting and was elected as a member unit of the Shandong Provincial Brand Building Promotion Association. For many years, Jinan Zhiye has attached great importance to brand building. In 2016, it won the title of Shandong Famous Brand and has won the Top Ten Brands of Police Equipment for five consecutive years. In 2015, it appeared on CCTV and the Ministry of Public Security's Publicity Bureau's "Police Training Camp" and won the Outstanding Contribution Award for Public Security Innovation from the China Police Network. Zhiye has always adhered to the brand positioning of "innovator and leader in the law enforcement recorder industry", investing 10% of its annual sales revenue in brand promotion. Zhiye's brand can be seen at more than 30 security exhibitions and more than 10 public security and security media nationwide. "Technology-based enterprise, brand development" is the principle that Zhiye has always upheld. Zhiye firmly believes that only technological innovation can create differentiated value for end users, and only brand value can truly establish an advantage in competition. Zhiye has formed a comprehensive innovation system in product, service, brand, and business model. In 9 years, Zhiye has obtained more than 40 patents and more than 300 qualifications. In 2016, Cao Yongjun, chairman of Zhiye, won the 2016 Jinan Economic Influential Person Award from the Jinan Press Group for his innovative ability, becoming one of the outstanding enterprises in Jinan. Riding the waves. Standing at a new starting point for the development of intelligent law enforcement recorders, Zhiye will once again set sail, creating greater space and future in the development of innovative industries and expanding the development path of police equipment.
The Shandong Provincial Brand Building Promotion Association held a meeting today in Jinan. The meeting discussed and adopted the "Shandong Provincial Brand Building Promotion Association Articles of Association", and elected the first council and leadership of the Shandong Provincial Brand Building Promotion Association. Sun Pishu, chairman of Inspur Group, was elected as the first chairman.
The Shandong Provincial Brand Building Promotion Association was approved by the Shandong Provincial Department of Civil Affairs and supervised by the Provincial Quality Supervision Bureau. It was jointly initiated and established by 10 units, including Inspur Group Co., Ltd., Tsingtao Brewery Co., Ltd., and Weichai Power Co., Ltd. The establishment of the Provincial Brand Building Promotion Association has received strong support from the Provincial Development and Reform Commission, Provincial Economic and Information Commission, Provincial Department of Commerce, Provincial Department of Agriculture, Provincial Tourism Bureau, Provincial Department of Civil Affairs, and Provincial Administration for Industry and Commerce. It is another major measure to promote the implementation of the Shandong Provincial Brand-Strong Province Strategy following the 2016 Provincial Brand Building Conference. Jinan Zhiye, as the only representative unit in the Shandong Province law enforcement recorder industry, was invited to attend the meeting and was elected as a member unit of the Shandong Provincial Brand Building Promotion Association. For many years, Jinan Zhiye has attached great importance to brand building. In 2016, it won the title of Shandong Famous Brand and has won the Top Ten Brands of Police Equipment for five consecutive years. In 2015, it appeared on CCTV and the Ministry of Public Security Publicity Bureau's "Police Training Camp" and won the Outstanding Contribution Award for Public Security Innovation from the China Police Network. Zhiye has always adhered to the brand positioning of "innovator and leader in the law enforcement recorder industry", investing 10% of its annual sales revenue in brand promotion. The Zhiye brand can be seen at more than 30 security exhibitions and more than 10 public security and security media nationwide.
"Technology-based enterprise, brand development" is the concept that Zhiye has always upheld. Zhiye firmly believes that only technological innovation can create differentiated value for end users, and only brand value can truly establish an advantage in competition. Zhiye has formed a comprehensive innovation system in product, service, brand, and business model. In 9 years, Zhiye has obtained more than 40 patents and more than 300 qualifications. In 2016, Cao Yongjun, chairman of Zhiye, won the 2016 Influential Jinan Economic Figure award from the Jinan Press Group for his innovative ability, becoming one of the outstanding enterprises in Jinan.
Riding the waves. Standing at a new starting point for the development of intelligent law enforcement recorders, Zhiye will once again set sail, creating greater space and future in the innovation of industry development and the expansion of the police equipment development path.
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Today, service industries such as housekeeping, elderly care, childcare tutoring, and banking finance commonly face persistent challenges: opaque service processes, unclear delineation of rights and responsibilities, difficulties in post‑service traceability, and gaps in regulatory oversight—issues that can easily give rise to medical‑patient disputes, service‑related conflicts, and compliance risks. To address these industry‑wide pain points and comprehensively standardize offline service workflows while safeguarding the rights and interests of both providers and consumers, a multifunctional smart service recorder has emerged. With three core advantages—high‑definition recording, precise positioning, and ultra‑long battery life—it is designed to meet the diverse needs of multiple service sectors, ensuring that every interaction is thoroughly documented and fully traceable.
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Recently, the Shandong Provincial Department of Industry and Information Technology issued a public notice on the proposed list of the ninth batch of provincial industrial design centers and the list of those approved in the first seven batches. The public notice period has now concluded successfully. Across the province, a total of 146 enterprises have been proposed for designation as the ninth batch of provincial industrial design centers. ZECN’s “ZECN Industrial Design Center” was successfully selected and awarded the title of Shandong Provincial Industrial Design Center. This honor, conferred by the Shandong Provincial Department of Industry and Information Technology, represents an authoritative recognition from the provincial authorities of a company’s industrial design innovation capabilities, R&D system development, and market achievements, marking a new provincial-level milestone in the construction of ZECN’s industrial design innovation platform.


